• October 2023 By Linsadmin
    NATAS 2023
    Region: SG   The Channels  SEM, Display, YouTube, Meta, TikTok, Broadcast, Print, OOH   The Challenge | Summary NATAS holds a bi-annual travel fair at EXPO participated by outbound travel agents, national tourist organisations, airlines, hotels, car rental companies and other travel-related services. With a number of exhibitors, NATAS aimed to ...
  • June 2023 By Linsadmin
    CONSERVATION CAPITAL
    Region: SG   The Channels | Execution OOH Media Platforms, Mass Media   The Challenge | Summary Conservation Capital aimed to increase the awareness of their brand to specific target audiences, and drive conversions for their endowment and savings policy re-assignments. The campaign targeted Chinese-speaking adults and PMEBs. Targets: Constant (daily to ...
  • June 2023 By Linsadmin
    GENIEBOOK
    Region: SG   The Channels | Execution OOH Media Platforms, Mass Media, Google, Meta    The Challenge | Summary Geniebook aspired to increase the awareness of their EdTech platform and their Chinese language AI education series, targeting parents. With the target audience in mind, the focus was on a multimedia approach to ...