NATAS 2023

Region: SG


The Channels 

SEM, Display, YouTube, Meta, TikTok, Broadcast, Print, OOH


The Challenge | Summary

NATAS holds a bi-annual travel fair at EXPO participated by outbound travel agents, national tourist organisations, airlines, hotels, car rental companies and other travel-related services. With a number of exhibitors, NATAS aimed to attain the following goals:

  • Create hype and/or spread awareness about the travel fair
  • Attract crowd and/or footfall to the event venue

NATAS has partnered with Lins Advertising for more than 5 years in achieving these goals. 


The Strategy | Execution

NATAS Travel Fair

TV ad, Youtube ad, Magazine


The Results

  • Produced a total of 6.9 Million Impressions from Google and Social Media. 
  • Delivered 137k Clicks from Google and Social Media.
  • Generated an average CTR of 2% with $0.11 CPC.
  • An average of 100k attendees per event.