Region: SG


The Channels | Execution

OOH Media Platforms, Mass Media, Google, Meta 


The Challenge | Summary

Geniebook aspired to increase the awareness of their EdTech platform and their Chinese language AI education series, targeting parents. With the target audience in mind, the focus was on a multimedia approach to create a strong impression.


The Strategy

  • TVC on Ch5/8/CNA
  • Radio Ads
  • Advertorial in The Straits Times
  • OOH (Bus, Bus Stops, MRT Platform Doors, Pillar Wraps)
  • Shopping Malls
  • Cinema Ads
  • Google Display Network Ads
  • Facebook Ads