Region: SG


The Channels | Execution

OOH Media Platforms, Mass Media


The Challenge | Summary

Conservation Capital aimed to increase the awareness of their brand to specific target audiences, and drive conversions for their endowment and savings policy re-assignments. The campaign targeted Chinese-speaking adults and PMEBs.


  • Constant (daily to weekly) coverage in Chinese newspapers and ratio stations.
  • Year-long presence in OOH Ads in 3 MRT stations
  • Reinforce brand relevance


The Strategy

  • Newspapers (Zaobao, Wanbao, ShinMin)
  • Radio (Capital 958, Love972, UFM 100.3, Gold90FM)
  • OOH (3 MRT Stations)



The Result

  • Achieve a 120% increase in call rate throughout the campaign period