Region: SG


The Channels | Execution

Game Development and Meta Ads


The Challenge | Summary

VivoCity wanted to promote ladies fashion products and accessories to its target audiences through a game inspired by the game “Super Mario.” In this game, the players needed to complete 3 Levels with the collections of the shopping items. The players with the shortest time received prizes.

With the game, VivoCity aimed to achieve the following:

  • Engagement on Facebook page from the fans and target audiences
  • Sign-ups from audiences who want to take part


The Strategy

  • Game Development
  • Meta Advertising

The Results

  • Obtained more than 900 Sign-ups and Game Plays
  • Garnered more than 200k Impressions and 11.5k Post Engagements
  • Generated a 7.5% Engagement Rate