Region: APAC (ID, VN, MY, TH, HK, PH)


The Channels | Execution

SEM, Display, Meta Collaborative Ad


The Challenge | Summary

Nokia HMD aims to make modern mobile technology accessible across the globe. With the massive and tight competition in the industry, Nokia HMD sought support to achieve the following:

  • Introduce the brand to the new generations.
  • Create a buzz on the new products to be launched.
  • Increase sales in different regions via the mobile shop and official partners.
  • Improve approach based on data.

Each market has different requirements, hence, a customised strategy was implemented.


The Strategy

  • Search 360
  • Google Display
  • Meta
  • Market Research


The Results

  • Produced 95k+ Sessions, 28.2 Million Impressions, and 1.83% CVR for Nokia Indonesia through SEM and GDN
  • Delivered 85+ Traffic to Nokia Indonesia’s partner marketplace
  • Acquired 9+ Million Impressions and avg $0.01 CPC for Philippines through Meta