GENIEBOOK

Region: SG

The Channels | Execution

OOH Media Platforms, Mass Media, Google, Meta 

The Challenge | Summary

Geniebook aspired to increase the awareness of their EdTech platform and their Chinese language AI education series, targeting parents. With the target audience in mind, the focus was on a multimedia approach to create a strong impression.

The Strategy

• TVC on Ch5/8/CNA
• Radio Ads
• Advertorial in The Straits Times
• OOH (Bus, Bus Stops, MRT Platform Doors, Pillar Wraps)
• Shopping Malls
• Cinema Ads
• Google Display Network Ads
• Facebook Ads

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