Region: SG


The Channels | Execution

Display, Meta (incl. CPAS), TikTok, Influencer


The Challenge |  Summary

The Gatsby Facial Wipes Series was highly satisfactory and effective in delivering its key USPs. However, the products have been viewed as a non-necessity good due to the pandemic which led to less people purchasing it.

Gatsby SG aspired to support the product’s gradual recovery by achieving the following goals:

  • Reinforce product education and relevance to the target audience
  • Increase user trials of the products
  • Increase physical touchpoints
  • Educate the target audiences on the core benefits of the facial wipes

The campaign focused on reaching Singaporean male aged 16 – 25 years old, from students to those who are dating to young NSmen.


The Strategy

  • Photoshoot with talents
  • Key visual creation
  • Influencer collaboration
  • Paid ads

The Results

  • Generated 18.7 Million impressions across Display and Meta paid campaigns
  • Acquired 174.5k Organic Video Views from Influencers’ TikTok and repost on FB/IG Reels while 2.1+ Million Paid Video Views on TikTok
  • Delivered 57+k Traffic to Gatsby’s landing pages (website, Lazada, Shopee)
  • Obtained 3.2 Million Reach on Meta (Facebook and Instagram)