GATSBY

Region: SG

The Channels | Execution

Display, Meta (incl. CPAS), TikTok, Influencer

The Challenge |  Summary

The Gatsby Facial Wipes Series was highly satisfactory and effective in delivering its key USPs. However, the products have been viewed as a non-necessity good due to the pandemic which led to less people purchasing it.

Gatsby SG aspired to support the product’s gradual recovery by achieving the following goals:

• Reinforce product education and relevance to the target audience
• Increase user trials of the products
• Increase physical touchpoints
• Educate the target audiences on the core benefits of the facial wipes

The campaign focused on reaching Singaporean male aged 16 – 25 years old, from students to those who are dating to young NSmen.

The Strategy

• Photoshoot with talents
• Key visual creation
• Influencer collaboration
• Paid ads

The Results

• Generated 18.7 Million impressions across Display and Meta paid campaigns
• Acquired 174.5k Organic Video Views from Influencers’ TikTok and repost on FB/IG Reels while 2.1+ Million Paid Video Views on TikTok
• Delivered 57+k Traffic to Gatsby’s landing pages (website, Lazada, Shopee)
• Obtained 3.2 Million Reach on Meta (Facebook and Instagram)

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