Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the all-in-one-seo-pack domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/linsad.com/httpdocs/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the instagram-feed domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/linsad.com/httpdocs/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpforms-lite domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/linsad.com/httpdocs/wp-includes/functions.php on line 6121
CONSERVATION CAPITAL - LinsAd

CONSERVATION CAPITAL

Region: SG

 

The Channels | Execution

OOH Media Platforms, Mass Media

 

The Challenge | Summary

Conservation Capital aimed to increase the awareness of their brand to specific target audiences, and drive conversions for their endowment and savings policy re-assignments. The campaign targeted Chinese-speaking adults and PMEBs.

Targets:

  • Constant (daily to weekly) coverage in Chinese newspapers and ratio stations.
  • Year-long presence in OOH Ads in 3 MRT stations
  • Reinforce brand relevance

 

The Strategy

  • Newspapers (Zaobao, Wanbao, ShinMin)
  • Radio (Capital 958, Love972, UFM 100.3, Gold90FM)
  • OOH (3 MRT Stations)

 

 

The Result

  • Achieve a 120% increase in call rate throughout the campaign period

 

***