NOKIA HMD

Region: APAC (ID, VN, MY, TH, HK, PH)

The Channels | Execution

SEM, Display, Meta Collaborative Ad

The Challenge | Summary

Nokia HMD aims to make modern mobile technology accessible across the globe. With the massive and tight competition in the industry, Nokia HMD sought support to achieve the following:

• Introduce the brand to the new generations.
• Create a buzz on the new products to be launched.
• Increase sales in different regions via the mobile shop and official partners.
• Improve approach based on data.

Each market has different requirements, hence, a customised strategy was implemented.

The Strategy

• Search 360
• Google Display
• Meta
• Market Research

The Results

• Produced 95k+ Sessions, 28.2 Million Impressions, and 1.83% CVR for Nokia Indonesia through SEM and GDN
• Delivered 85+ Traffic to Nokia Indonesia’s partner marketplace
• Acquired 9+ Million Impressions and avg $0.01 CPC for Philippines through Meta

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